Seungmee Lee

Experience designer,
creating visionary experiences for products and spaces
from industrial design background

Experiences

2018

Internship - Dell Experience Design Group

Experience Design

9 months internship in Advanced Design Team - working on a future experience project and participating in real works.

2018

Erdmann Design AG Meditech Design Workshop

Design Thinking

Teamed up with meditech startup called 'Twiice' for developing rehabilitation, ideating for detailed service scenario and brand direction

2018

RWTH Aachen University Collaboration Project

ID designer

Collaboration project with engineers from RWTH and Hongik, developic specific systems and visuals for the new concepts of bathrooms for the design agency, Noah

2017

L’OREAL Inspiration & Immersion Project Wave 2

UX Research / ID team

As a second phase of L'oreal project, focusing on the new categories and needs of cosmetics and users.

2017

LG Electronics Next Gen Smart Experience & Intelligence Opportunity Landscape Review

UX Research / ID team

Exploration in changing industry and value of next generation and potential area of focus in terms of the specific brand, LG Electronics.

2017

2017 HID Degree Show

Art Direction team

Visual directing in Hongik Industrial Design Degree show, with developing the strategy, visual system, and actual assets for the space design and advertising

2017

Seoul Open Digital Forum / Award

1st place / Finalist

Discussing about how technology can make the city better and happier

2017

L’OREAL Inspiration & Immersion Project

Project Participant / Percentile

Immersive research and exploration in the role and the phenomenon of cosmetic usages, and the concept suggestion for future cosmetic line-up

2016

Baltimore Parkway Theater Renovation Project

Furniture Design / Final Selection

Starting from what makes 'the Baltimore' and learning who's living here, we came up with a furniture which talks about the difference

2016

TBS Design Invitational - Transit for Better Seoul

Project with Chris Ro / ID designer

Visual breakthrough for a next-generation taxi in Seoul

2016

WE-BING : Project for General Election in Korea

UX Research / UI support

Collaboration Project with developers and designers to discuss and come up with easier way to get involved with 'Politics'

2016

Litas Academy Branding Design

Branding Designer

Developing a visual concept and system for the brand 'Litas Academy', the institue for the art students.

2016

Fyuhusion 2016 - Exhibition

Exhibition Planning / Team Leader

Participated both in planning the exhibition, and as a design team for 'Dailog'.

2015

i.ng - Collaboration Exhibition with Engineers

Exhibition Planning / Team Leader

Participated as a team 'Woom', designing a kintic toy for adults by collaborating with engineers from Hong Ik University.

2015

HÄNDEN Branding Project

Branding Designer / Leading

Design Renewal project for the brand 'HÄNDEN', from overall mood to identities, and graphical system.

Education

Hong Ik University, Seoul, Korea
Industrial Design (BA)
Visual Communication Design (BA - Double Major)

2013 - 2018

MICA(Maryland Institute College of Art),
Exchange Student

2016.08 - 2017.01

Language

Korean

native

English

advanced

Japanese

conversational

Tools

Main - 3D & 2D Design

Rhinoceros, Keyshot
Adobe Photoshop, Illustrator, InDesign

Supportive - Video & Prototyping

Cinema4D, Adobe After Effects
Sketch, Framer,
(a bit of) web publishing